A Warmer Side of A Killing Jar.
I’ve been home with a cold all week so today I refreshed some of the branding for A Killing Jar since I don’t have the voice to narrate anything. The early style so far has been very high contrast black and white, and a lot of this will stay in the editing. I wanted the branding to be a bit more approachable so opted for this soft orangey pink and cottage core ambiance, complete with finally making a little bit of a logo (thanks to some 3D stills from envato elements and a lil elbow grease in photoshop).
My favorite part of this project was the little lower thirds graphic I made that speaks more to the nature vibe and is fully animated in After Effects.
I kept the existing font – Freight in condensed light – and paired it with a more playful text in Capricorn Sign in Caps. The more playful approach can be toned down a bit when we delve into horror media and true crime, or played up more when discussing games and other fun things.